Protective Selects Ristken Software Services as Finance and Insurance Menu Provider for Automotive Dealerships

October 1, 2009

The Asset Protection Division of Protective Life has chosen Ristken Software Services and their automotive menu software solutions to support the Protective dealership F&I departments.

Protective is a leader in underwriting, administering and marketing products including extended service contracts, GAP coverage, and credit insurance to automobile dealers. Ristken Software Services (Ristken), an enterprise-level provider of software solutions for the automotive industry, is the premier provider of menu solutions for the retail automotive marketplace.

Protective's customers will be able to utilize the Protective ProMenu application beginning in early November. ProMenu and Pro Performance are a web-based menu selling solution provided by Ristken and is designed to effectively present all F&I products to customers, at every transaction - while ensuring dealer compliance in all 50 states and Canada. ProMenu makes it easy for finance managers at dealerships to create accurate, high-quality product presentations for customers, as well as handle the disclosure and compliance needs of their sales processes, compliance training and compliance monitoring.

"Protective is a significant client for Ristken, we are excited to be able to partner with the entire Protective team and their extensive dealer base," said Patrick DeMarco, President, Ristken. "Ristken is extremely pleased to be working with a renowned and respected company such as Protective. This agreement speaks volumes about our proven technology offerings and solidifies our position as a leading solutions provider to the automotive industry."

"We saw the Ristken menu product as a technology solution that fit in nicely to our existing dealer support tools," said Rick Kurtz, VP Dealer Sales. "We are anxious to leverage the success this product has already displayed with our agent and dealers."

Protective dealers will use Ristken's products to manage disclosures and calculations needed for regulatory, marketing and business scenarios.  ProMenu benefits dealers and agents by streamlining sales processes and providing a convenient method to comply with customer disclosure regulations, ultimately increasing customer satisfaction.

More information on Ristken Software products can be found by visiting Ristken's Web site at www.ristken.com.

Additional Information about Protective and the Asset Protection Division can be found at www.protective.com/dealerservices.

About Protective

Protective's Asset Protection Division is one of the five operating divisions within Protective. The Asset Protection Division offers its products and services through automobile, marine, RV, and power sports dealers. Through these business partners, the Asset Protection Division offers consumers protection against unwanted losses they may experience after purchasing and financing major consumer assets such as automobiles, boats and recreational vehicles. The Asset Protection Division is consistently investing in superior products and services through underwriting, administering and marketing its own programs. These programs include extended service contracts, GAP coverage, and credit insurance.

About Ristken

Since 1998, Ristken Software Services has delivered a suite of products and technologies to the automotive industry, which focus on increasing the productivity of both dealership Finance Management, and the insurance/warranty companies that service those dealerships to help manage employee performance and drive revenue, while simultaneously improving customer service levels. The company's software is used to track and report a wide variety of parameters, simplifying operations, improving profits and increasing employee productivity. Ristken Software Services also allow managers to generate a variety of documents from department profitability reports to sales and leasing contracts. The Web-based applications provide for 24/7 availability from anywhere in the World. Ristken's industry expertise and enterprise level technology is in use at thousands of customers across the U.S. and Canada. For more information about the company and its products visit www.ristken.com.